Which is why he has amassed an impressive 34.3k followers. Here’s a great example from CXL, which has curated 10 of its own articles in this post. You can read the full details here. But with a solid, well-defined content curation strategy, you will be able to build a process that you can then share with your team and over time, it will be a natural part of your overall content marketing strategy. He has an innate sense of balance between light-hearted and serious, and he injects just enough of his content and promotion to remain credible. Just read this eBook  and become an expert! Jason (almost) single-handedly curates and creates new content across several different topics. Dedicate Time. You can also set up a Google alert that will monitor the content that Google crawls and create alerts and feeds of content that matches the term you defined. You can get hashtag and content recommendations to suit your audience, share directly from the Chrome extension and track and measure engagement. You can also subscribe to a newsletter, emailed out every two weeks. Content curation is the process of gathering information relevant to a particular topic or area of interest, usually with the intention of adding value select, organize, and look after the items in a collection or exhibition. There’s an overabundance of information out there. It’s inspirational, educational, fun and I think I’ve clicked through to a link from every email I’ve received. The impact of content curation on larger goals (such as brand awareness, sales, and other big-picture business goals), : increase social media reach by X%, attract Y more replies, grow following by Z, : drive X pageviews, reach session length of Y minutes, : increase traffic on specific blog category by X%, The impact of curated content on larger goals, Increased leads or sales of a specific product, Building influencer relationships and partnerships, Increased opportunities that come from brand awareness (e.g. You’re now armed with the strategy and tools to become a killer content curator! But you can only publish to one social media account with the free subscription and publish to five with the pro subscription ($14.99/month). With over 300k subscribers and 4 million readers, Smart Blogger is one of the world's largest websites dedicated to writing and blogging. For example, Social Searcher is a free platform that allows you to search by hashtags or topics and brings up every post published on the major social media sites. Scoop.it’s content curation solution. In this guide, I hope for you to walk away with steps you can work on immediately or take to your team. Why is it killer curation? The Curation Process. The grind of having to come up with something fresh and original on a daily basis is relegated to the past. Your readers and customers will see right through that. Next, when you’ve created your first blog post of curated links (a list of the best, or a round-up post for example), reach out to the influencers you’ve mentioned in the post. Your passion is country music, but it’s too hard to find amidst the noise of the other content. Above all, its conversational tone makes it feel more like chatting to your buddies about the latest game than a staid news site. The content you curate will reflect directly on your credibility and reputation, so choose wisely. So, you need to decide what functions of your content curation you are comfortable outsourcing and what needs to be done by you to retain an authentic relationship with your audience. If you need help, you can spark ideas in these two easy and free ways: In the case of home workouts, you might end up with content curation categories such as: To identify the best frequency for your curated content, make sure to tap into your insights from any past content activity you’ve done. However, just like we mentioned in the previous step, avoiding curating content simply for the sake of sharing anything. Curation process We follow current best practice in preparing, curating and documenting our digital data to ensure continuous access. He has even curated a collection of more than 2,000 books and products he’s linked to over the years, entitled The Accidental Shop, all of which you can purchase at Amazon. Google Alerts. Both of these options are available right from the topic page at the very top, through the Newsletter and Integration buttons. Once you have a good collection of content, filter each piece through these questions: If the answer is yes, keep that piece of content and move on to the next step. And that’s why every blogger, brand and business should consider curation as part of their content marketing strategy. Think of it like this: Imagine there was only one radio station that played every genre of music and broadcast all the news and talk-back shows ever made. You want to send your email before you publish. This is a thoughtfully curated collection of ten articles a week that has the audience’s interests firmly in mind. Curata scours the web and finds content that is most suitable for your specific requirements. He didn't direct. They encourage visitors in by making the collection look enticing. But you knew that, right? Subscribe for hand-delivered premium content: More free resources by the Scoop.it team. Create Categories. It involves sifting through a mountain of information on a certain topic and plucking out the best content to present to your audience. You can search for content by keyword across blogs and social media, drag and drop, add your own commentary and post. Why is it killer curation? At least daily. It’s content curation at its purest. With Tailwind, you can source, schedule and publish across both platforms and monitor and track the success of your efforts. It’s brash but unpretentious. He wasn't a choreographer. Curation is not finite, definitive, static, complete. And let’s face it. Find the right tools from the list below for your content sourcing and collating purposes, and remember to stay focused when you go searching. A Roadmap for Getting Your First Freelance Writing Client, Content Curation Strategy: How to Get Results. But he’s also funny, wacky, and devilish enough to make you lust after his next email. For both of these goal categories, make sure you get as specific as possible. Don’t rely too heavily on one or two content sources. Tools come and go on the Internet all the time. Content aggregation relies on automation, using algorithms to find content. It knows exactly what its audience is looking for and serves them well. Everything about country music that entertains and informs you. The following are some additional things to think about regarding distribution and timing: If you want your curated content to fly, you should reach out to influencers. After creating a topic, you can add content to it through the suggestions engine, which uses keywords, freshness of content, number of social shares, and more to recommend the best of the best. RSS feed readers are the first go-to source of content for curators. And that’s true, if you do nothing but reproduce the original. Great content curation encourages debate and feedback. With detailed reviews, interviews and data, this is a curated gallery of diverse and insanely useful items with links back to the sellers. Compiled by Miles Burke, Growth.email delivers ten articles a week that have been carefully sourced, analyzed and curated. Content curation doesn’t include creating new content.” That’s bull. Now you’ve got their attention, and they’ll likely be curious about your post. What it does give you is a stack of new opportunities to build relationships with influencers and turbo-charge your social media following. Or, as he puts it on his website,“I am the algorithm.”. To build this step into your content curation strategy, always place yourself in your audience’s shoes and ask yourself: What’s in it for me? My suggestion is that with a good brief, you can hire a VA to: You still need to add your own voice and insights to your curated content before sharing it, but a VA can do a lot of the time-consuming implementation tasks, freeing up your time to focus on strategy and relationship building. Add a brief introduction in your own words. Every day, Dave Pell sends out his news round-up — Next Draft. Whenever you outsource work, you’ll have a trade-off. According to ShoutMeLoud, the proper curation process consists of “finding, tagging, rating, commenting, updating and contextualizing content.” So, like with everything else, curation only builds value if … No list of curation tools would be complete without one dedicated to videos. Here are some of the questions that will help you with this: Not sharing for the sake of sharing (frequency + context). Here are some examples for goals you can set in order to get your curated content to work harder: For both of these goal categories, make sure you get as specific as possible. Here’s one of the huge advantages of content curation that isn’t obvious: it allows you to create content about all the relevant topics your audience cares about, not just those that closely match your products and services. Credit the content creator prominently, and link back to the source. ContentStudio is a full-featured content marketing and social media management platform. . They come not just to seek information from you but also to share content and support each other. They often separate subcategories by rooms or open spaces. Finally, you need to organize your sources into a manageable library that you can refer to time and time again. As you would expect from web developers, the site is beautifully designed and easy to navigate with just the right number of tricks to be impressive, without being distracting. The passion for their subject matter really shines through, as does their desire to serve and support their audience with the best content and resources. You can look at goals for your content curation in two ways: Let’s unpack both of these so you can start setting your goals. From goals behind your process through to all the tasks involved, involving others in your content curation will become a breeze. In this step, your content curation process is starting to take shape in the form of categories and publishing frequency. Finally, when you’re sharing other curated content in social media, tag the original creator to let them know you’re sharing their work. From Elink you can source content, design and personalize your email, add curated links and send it to your subscribers via Mailchimp. Aim to make the practice of curation a daily habit. … DrumUp has a limited free plan, and the paid plans start at $15/month. That’s why content curators are becoming increasingly important in a world of time-strapped, overwhelmed content-consumers. So, depending on the time sensitivity of your curated content and the method you’ll use to distribute it, you might aim to share on social media every second day, and publish a newsletter or blog post weekly, or monthly if that feels more doable. Here’s one of the huge advantages of content curation that isn’t obvious: B2C example: A company sells home workout equipment and their original content focuses on making the most out of home workouts, but by curating content, they also cover highly relevant topics such as nutrition, supplements, and even organizing your space for working out at home, B2B example: A company sells workout machines to gyms and their original content focuses on detailed guides on selecting and maintaining gym equipment, but they can use curated content to cover topics such as psychology behind successful personal training, techniques to motivate gym-goers, and more. Upgrade to the basic plan for around $4/month and you can start saving your searches and monitoring data results. There are many ways to go about curating knowledge and learning experiences, but all of them, when done effectively, involve the following six elements: Discover – To have content to share, you first have to find content that is a good fit for your Who, What, and Why. If you just share every blog post and article you find on your topic without any filtering, you can do more harm than good to your brand and reputation. If I tell that you can get great content for free, would you believe it? Why is it killer curation? You’ll see what’s working in the trenches right now, so you can model it for yourself. And it takes time. How much time should you spend curating content versus creating great posts of your own? What are they looking for when they seek information? With Scoop.it, you can source content and publish it across your social media accounts, in your blog, your website or your newsletters. Museum curators do not create content in the way traditionalinstructional designers do. This is where the real value of content curation kicks in. You know the content is worthy of sharing because you’ve filtered it. How soon after the previous one? He curates ten items a day that he considers to be the essential, fascinating bits of information you need, without you having to go search for them. Explore the features and decide which are the best fit for your business. Organize – As you find content, you need to create order … Their job is to present an exhibition of works in a manner that makes sense. Does it satisfy a need or curiosity of theirs? “Through the curation process, data are organized, described, cleaned, enhanced, and preserved for use, much like the work done on paintings or rare books to make the works accessible now and in the future,” according to ICPSR. It also distributes a weekly newsletter to subscribers. Firstly, it helps you source and share content across your social media accounts. I don’t want you to feel stuck with content curation just because you don’t have a strategy. Curation helps learners develop critical analysis skills and to evaluate multiple viewpoints before making their own mind, preparing them for a future where it will be increasingly harder to tell truth from fiction. while being chock full of articles, books, and even a job postings board. You can publish or schedule to your social profiles from there, or simply save content to your topic page, which you can then turn into a newsletter or a blog post with a few clicks. Sure, you can hire a freelancer or VA to do several content marketing tasks for you. Strategic content curation makes it easy to share your process and onboard others. He or she scours the globe for artifacts related to the topic, andorganizes the artifacts in such a way as to take guests on a journey as theyexperience the exhibit. 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This is a paragraph.It is justify aligned. It gets really mad when people associate it with Justin Timberlake. Typically, justified is pretty straight laced. It likes everything to be in its place and not all cattywampus like the rest of the aligns. I am not saying that makes it better than the rest of the aligns, but it does tend to put off more of an elitist attitude.

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